rtdIQ is an internal package tracking software used by businesses, organizations, schools, and governments. For Google ranking and site visitors, the website communicated what the software does immediately. On the home page above the fold, we have text that says specifically 'internal package tracking' with a rotating demo of the different stages of using the software.
We art directed with the business owner, who wrote the script, an app explainer video. The video showed a common customer in a common situation using the product to make life easier. The video includes voiceover, animations, type animations, and a nice soundtrack.
The overall look of the website fits the brand colors, fonts, and style. Being this is software, we wanted the style to be modern, techy, sophisticated, and clean – kind of like apple computers. Most of the icons and backgrounds are flat minimal line art. Most of the images are stock photos that we carefully curated to fit the style. The main goal was to have users 'Schedule a Demo'.
We provided most of the copywriting in-house. We crafted headlines and organized information based on our client's responses to questions.
The landing pages other than company pages were Solutions and Industry. Solutions have more to do with different main category applications of the software. These landing pages were highly keyword researched and projected to have the most traffic. Examples include mailroom management and asset tracking. The industry pages had a more niche lower-traffic application with a likely higher conversion rate. Examples include for schools, government, etc. All content was highly researched and planned for the one-time search engine launch.