Cool Beans AMI is a coffee shop on the north end tip of Anna Maria Island. The place has a vibe that blends upscale Anna Maria, a laid-back island lifestyle, and Rasta chill. All of our design choices were made to capture the atmosphere and culture of the cafe. We spent many days up there drinking the amazing coffee. The site design is casual, happy, and colorful.
The location is gorgeous so we used a drone video (shot by another company) that captured the environment. We did all of the photography mixing DSLR and iPhone shots of the interior and exterior place. The layouts we used had overlapping collages. 1 image couldn't tell the story as good as 3 or 4.
The coffee is premium and not the cheapest on the market. We had to explain to people what goes into making the coffee taste so good. We showed benefits through icons and told a 'coffee story' of the quality-controlled journey from farm to brewed cup.
We recorded the owner Ben passionately talking about his coffee beans and mission. Then we wrote all the copy for the pages based on the audio. This workflow is something we plan on doing for other busy business owners moving forward.