WeCare Manatee

Project Overview

WeCare Manatee connects patients that are uninsured with volunteer doctors in the Manatee County area. Our main objective was to communicate 'what they did' clearly to donors, doctors, and clients. Previous site visitors were often confused. We cleared this up with repeated messaging throughout the website. If doctors were featured, we made sure that a bold headline explained the context. Also graphically we displayed a 'how we help' section with eye-catching icons.

We have specific messaging for all 3 target audiences. For patients, we outline a process of 'how to get started' along with a landing page. For doctors, we show a process to 'become a volunteer provider' and a landing page. For donors, we have various calls to action to start donating.

The old website had too much information in how it was presented. Our solution was to use a premium accordion: click to reveal hidden content. The content was more than just simple text, but complex layouts. This kept a ton of information tidy and easy to find.

The donation portal integrates with PayPal donations. Clients enter information and WeCare can provide a beautifully branded checkout experience with no added fees other than the standard 2.5%.

WeCare Manatee connects patients that are uninsured with volunteer doctors in the Manatee County area. Our main objective was to communicate 'what they did' clearly to donors, doctors, and clients. Previous site visitors were often confused. We cleared this up with repeated messaging throughout the website. If doctors were featured, we made sure that a bold headline explained the context. Also graphically we displayed a 'how we help' section with eye-catching icons.

We have specific messaging for all 3 target audiences. For patients, we outline a process of 'how to get started' along with a landing page. For doctors, we show a process to 'become a volunteer provider' and a landing page. For donors, we have various calls to action to start donating.

The old website had too much information in how it was presented. Our solution was to use a premium accordion: click to reveal hidden content. The content was more than just simple text, but complex layouts. This kept a ton of information tidy and easy to find.

The donation portal integrates with PayPal donations. Clients enter information and WeCare can provide a beautifully branded checkout experience with no added fees other than the standard 2.5%.

What We Did

  • Copywriting Consulting
  • Web Design
  • Donation Widget
  • Blog
  • Technical SEO

Platform Used

  • Wordpress
  • Elementor
  • WPGive

Other Work

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Mandalay is an HOA in Bradenton, FL. Homes are upscale in an environment that has beautiful waterworks, plants, and animals. Our website needed to fulfill various legal HOA requirements and be convenient resource for buyers and sellers.

Angelo Benedetti is multi-national asphalt recycling company that makes machinery and provides contracting for governments. They have patented a process called REHEAT that drives over old roads and makes them look brand new.

Other Work

Lacosta Condo Rentals are rentals in 1 larger building on Anna Maria Island directly on the beach with many beautiful gulf views. The project required pages promoting the place, amenities, and area. Users can search for rentals with live updates. These sync to their external booking calendar.

Agape Flights is a non-profit that sends airplanes full of mail and supplies to missionaries in the Carribean. They wanted a modernized website that organized their many pages, clearley communicated what they do, and provided multiple ways people can help or donate.

Anna Maria Island Concert Chorus & Orchestra provides music concerts like Symphony on the Sand on Anna Maria Island. They also host a youth solo competition with prizes. AMICCO wanted to promote their events, their value to the community, and clear paths to volunteer, donate, and attend events.

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