For the ClinicMind website, we followed brand guidelines for colors, type, and overall design styles. The website has a clean, modern tech look with sans-serif type, outline icons, gradients, and the use of minimal dots/lines patterns.
Overall, this was a collaboration with another marketing company that provided the copy. Our objective was to lay out the page with traditional marketing that is informative and optimized for conversion.
We used colors in creative ways to break up the sections page. Layouts were offset with images popping out of columns, images masked in shapes, and multiple layered backgrounds to create more dimension.
We selected images of doctors and professionals of diverse backgrounds. The software is compatible with computers and mobile devices, so pictured users had iPads or were near a computer.
Pages on the website were used in Google Ads and each page had to be able to stand alone with an effective sales presentation.