bFitnWell offers services to both athletes and those seeking aesthetic treatments. The biggest challenge was communicating both of these at the same time without requiring a lot of scrolling. Aside from having that clearly communicated in the navigation dropdown, we created a 50/50 layout at the top of the home page to show the 2 paths. Each 'Learn More' went to a landing page that listed all of the different treatments.
The aesthetic pages have a more airy, feminine look. These layouts work well with before and after images. The athletic pages have more angles in designs with dots or line patterns for a more active/sporty look. Although different, there is an underlying continuity with colors, type, and design elements.
Booking is done with the Vagaro app. This is a 3rd party app we integrated by adding a script.
